Energy Efficiency in the Data Centre and Beyond
Peter Richardson,IBM UK Green Marketing Leader, IBM
Peter has worked in the IT industry for over 30 years, both in the public and private sectors.
For the past 25 years he has worked for IBM UK in a variety of roles, starting out as a technical specialist and migrating though consultancy and business development to marketing.
For the last 18 months Peter has focused on the energy, environment and sustainability agenda working with some of IBM’s leading consultants and business managers to create and promote ‘green’ solutions for clients. He is a member of IBM UK’s internal and external 'green' boards.
Session Synopsis
Rising energy costs, energy and space constraints, pending UK legislation such as the Carbon Reduction Commitment and an underlying desire to reduce our environmental impact are all increasing the pressure on IT to be more energy efficient.
Peter will discuss the main areas within IT where efficiencies can be achieved, calling upon some of IBM's experiences working with clients around the world, to help you assess where your next steps will be to allow IT to take the lead in these uncertain times.
Session date: Wednesday, February 25, 2009 - 11:15am
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