The Whole Story Behind the Virtualized Data Centre – Breakthrough Economics and Eco Responsibility
Martin Olsen,Vice President of Business Development, Active Power, Inc.
Martin Olsen serves as the company’s vice president of Business Development. In this role, Olsen leads all global business development activities to help grow Active Power’s product and sales distribution channels.
Olsen brings more than 11 years of global marketing, product marketing and development to Active Power. He served as director, Data Center Group, for Wright Line LLC, a Worcester, Mass. based data center infrastructure firm prior to joining Active Power in early 2007. Prior to that, Olsen worked in the United States and several years overseas working in Munich and Singapore, where he led the product marketing and business development charter for APC-MGE.
A U.S. patent holder, Olsen received his bachelor’s of science in Marketing from the International Business College at Kolding, Denmark. In addition to his degree, he also earned diplomas in Logistics and International Business Law from the International Business College at Kolding, Denmark.
Session Synopsis
Data centre operators are running out of power and cooling to run their server equipment.
The challenge operators face is the increasingly power hungry servers that require more power in smaller spaces and the ability to rapidly deploy and accommodate this trend. The facilities side of the house is increasingly dedicating more space to power and cool IT equipment to the point where it’s nearly a 60/40 split between facilities and IT. As a result, operators have to work with smaller and smaller footprints making capacity per square meter even more important.
To maximize revenue generating floor space, more and more European operators are turning to a rapidly deployable, streamlined, space saving containerized power and cooling systems for their data centres. Moving power and cooling infrastructure into containers helps free up valuable real estate space in the facility to IT and reverses the trend where facilities are taking up more space than IT.
Energy consumption and facility space continue to be pain points for data centre operators. The challenge lies in how to help end users reduce their energy consumption with green products that don’t consume a lot of space. More and more IT companies are introducing virtualized data centres ‘in a box’ that are optimized for extreme energy, space and performance efficiency. Data centre capacity can now be added virtually anywhere and scaled as needed to expand the operator’s infrastructure as business needs change. But is there truly a cost savings to deploying a containerized data centre – as compared to a conventional brick and mortar approach? What about power/cooling infrastructure to ensure 7x24 availability of the system?
This presentation will draw together three strands of operational and environmental ‘hot topics’ in the corporate data centre and how the virtual data centre with containerized power and cooling architecture can provide operators a breakthrough in economics and eco responsibility. This would be presented around a power consumption model that takes into account all the consumers – the IT load, cooling, provision of power protection, lighting, heating, ventilation, access security control and building services and controls – with different versions for low, medium and high power density IT deployments.
Session date: Tuesday, February 24, 2009 - 10:30am
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